Congratulations to Ms. Sana Fatima (MPhil Management) on successfully defending her thesis at a Viva Voce on 8th July 2025 at the Institute of Administrative Sciences (IAS) – University of the Punjab, Lahore.
The research thesis was supervised by Dr. Samia Tariq and evaluated by Dr. Naeem Akhtar as External Examiner.
Prof. Dr. Kashif Rathore (Director IAS) chaired the Viva Voce Examination.
The title of the research thesis is:
“The Impact of Femvertising on Brand Advocacy: Mediating Role of Ad Authenticity and Moderating Role of Perceived Deception.”