The Institute of Administrative Sciences (IAS) hosted a session by Mr. Asim Nawaz, Director Research at Iris Communications, Lahore, on the topic:
“New Product Development — A Practical Approach”
Mr. Nawaz shared valuable industry insights and practical strategies related to new product development, engaging students with real-world applications and experiences. Dr. Samia Tariq moderated the session.
Prof. Dr. Kashif Rathore, Director IAS, thanked Mr. Nawaz for his valuable contribution and appreciated his efforts in connecting academic learning with industry practices.
