Study tours play a vital role in bridging the gap between theoretical knowledge and practical learning. They provide students with valuable opportunities to observe how theoretical concepts are applied in corporate and industrial settings. Such visits also help strengthen linkages between academia and industry.
In this regard, the Institute of Administrative Sciences (IAS), University of the Punjab, organized an industrial study tour for BS Management students enrolled in the Global Marketing course. The students visited Forward Sports and the Sialkot Chamber of Commerce & Industry on Saturday, October 31, 2026.
The visit proved to be highly informative and an enriching learning experience. It offered students valuable insights into industrial operations, marketing practices, and the broader business environment, enabling them to connect their classroom learning with real-world applications.
