The Fundamentals of Marketing Project exhibition conducted on 18th December 2025 at the Institute of Administrative Sciences, University of Punjab, was a resounding success. Many dynamic student groups of 3rd-semester showcased their creative projects, bringing innovative ideas to life under the expert guidance of Dr Mehnaz Rashid and their Coordinator and student advisor, Dr. Aisha Rizwan.
The event saw an impressive turnout of visiting faculty & permanent faculty members, including Dr Ghalib Ata, Dr Aisha Rizwan , Dr Sajid Nazir,Dr Mehmood Shah, Dr. Reha, Dr Sidra Irfan, Dr. Ahmad Usman, Dr. Amani Moazzam, Dr Tayyab Ali, Dr. Khalid who evaluated the projects and provided valuable feedback.
Prof. Dr. Kashif Rathore, Director IAS, also graced the occasion, inspiring students with his vision for entrepreneurial excellence.