Master of Marketing is a graduate degree program particularly designed for those who join IAS after 14 years of education (BA / BSc / B.Com.). This program aims at developing quality marketing professionals for public, private and third sector organizations. The alumni of this program are holding senior and mid-level marketing positions in multinational and national organizations. This degree is offered only in the evening to working professionals. Students who wish to enroll must be in service or self-employed.


Entry requirement for this program is a Bachelor’s degree (BA / BSc / B.Com. or equivalent) awarded after 14 years of education with at least 2nd division. There is no age limit for this program.


The graduate degree in Marketing prepares students for sales, marketing and advertising positions in public and private sector organizations. The degree can also serve as a springboard for higher, specialized degrees in the field of marketing, branding and sales management. Many of our graduates are serving at middle and higher level managerial positions in reputable public and private sector organizations all across Pakistan.


This is a two-years program. The maximum duration for the completion is four years. However, the students exceeding two years will not be entitled to any facility normally available to regular students. MMKT course structure consists of Foundation, Core and Concentration Courses. Detail are given in Credit Hours section.

Credit Hours

MMKT course structure consists of Foundation, Core and Concentration Courses. These are but not limited to:

  • Information Technology and Computer
  • Applications
  • Managerial Economics
  • Statistics in Management
  • Managing and Leading Organizations
  • Marketing Fundamentals
  • Managing and Developing People
  • Business Finance
  • Project Management
  • Operations Management
  • Financial Accounting
  • Strategic Management
  • Organization Design and Behaviour
  • Social Research Methods
  • Public Administration and Management
  • Advertising and Promotion Management
  • Marketing Analysis and Strategy
  • New Product Development and Branding
  • Consumer Behaviour and Marketing Research
  • Sales Force Management
  • Supply Chain Management

Research Project

Details Required.